Cool Infographics and Data Visualizations

Best Times to Send Email to Clients [Infographic]

Posted by Good Infographics | Posted on Thursday, December 06, 2012 | Posted in , ,

This infographic from takes a look at when the optimal times are to hit the send button as well as some tips for dealing with an international clientele.

Key Takeways:
- Emails reach the best results within 1 hour after landing in the inbox.
- 24 hours after delivery, the average open rate is close to zero
- 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. are the top engagement times
- If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages
- To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest.
- If your emailings go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones, such as GetResponse Time Travel.

Click on Image to Enlarge.

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